Friday, August 31, 2007

Anti Spam Software Products For A Better Day

By AnsweringPhoneServices.com - Phones & Network

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There are many anti spam software products that you can use to deter spammers from attacking your personal computer. Spam is almost everywhere and it can be extremely annoying. Many people are not bothered too much by spam because they simply delete it and forget it. I'm not one of those people. I try to figure out exactly where they spam originated and how the source of the spam got my information.

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This kind of worry is useless and does nothing but take up a lot of time. The best thing for me to do is to install anti spam features into my email and on my computer. However, blogging is another story. I am now addicted to posting in my little blog. I am also addicted to some other blogs as well. We have created a little community of bloggers who navigate to one another's site and make comments. Most of the comments are from real people but some are not.

I was very excited to get my first comment on my blog. I was happy that I had some traffic and I had an actual reader who took enough interest in what I had to say to take the time to comment. I entered the link to the comment post and I found spam. Yes, the first comment on my precious blog was spam! I didn't delete it, as I do in my email, but it was a big let down. I was pleased that a reader made a comment about the spam comment in my blog.

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The human commenter suggested that I activate the anti spam feature offered to bloggers through Blogspot. I was relieved to know that I could stop unwanted spam comments through their anti spam feature and I quickly activated it. Actually, I didn't quickly activate it. I had to figure out how on earth to do it first. Once it was in place I sighed, feeling both relieved and victorious. I continued blogging as usual.

I began to notice that the anti spam feature was a bit of a pain in the neck for some visitors. By "some visitors" I mean "me." I should wear glasses but I can't see well enough to find them. The anti spam feature requires the commenter to decipher distorted letters and type them into a special space under the comment in order to transmit it. I found myself entering letters a few times before finding one I could translate. Sometimes I just skipped commenting all together.

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I figured that some of my readers may have the same issues. Maybe someone is hard of seeing. Maybe she's just lazy. In any case, I thought that it was more important to get comments even if I had to deal with spam.

I deactivated the anti spam feature and I did notice more comments right away. I did not notice spam comments. That bothers me more than anything else. Now I'm trying to figure out why my blog is not good enough to get inundated with spam. One or two spam comments would put me at ease.

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Tuesday, August 21, 2007

Various of MP3 Player You Can Get

By AnsweringPhoneServices.com - Phones & Network

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The very first time I heard about an mp3 player was when I got Winamp installed on my computer. Back in those days, it seemed like a nifty utility. Although I still had to discover ways to convert my music into digital mp3 format, I was happy enough to use services like Napster and Audio Galaxy, (which were still operational and legal and free in those days) to download mp3 music to my computer based mp3 player.

Winamp seemed to have all that I wanted and much more. While it could comfortably play the mp3 music that I got off the net, it also came with options like skins and frequency enhancements that made it seem both cool and functionally updated. This situation kept me happy for a while.

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But I woke up with a shock the next time I had the opportunity to hear about the mp3 player. This was around the time Apple launched the iPod worldwide, creating a huge impact. Quite frankly, I had never felt the need to go in for any standalone mp3 player before.

As far as music from compact discs went, I was extremely happy with my Sony Discman. It was easy to carry around, kept me connected to my songs and even played CDs with mp3 tracks on them. So why did I need an exclusive mp3 player? Especially one that would cost me a couple of hundred dollars.

But the coming of the iPod changed all that - forever. Suddenly, the concept of an mp3 player was not just cool, it had become the ultimate aspirational gadget for not just the teens, but also scores of tweens and people in their thirties. Everyone was clamoring for this guru of mp3 players - the iPod - and very soon, this sleek and sophisticated mp3 player had sold more than a million units worldwide.

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With hindsight, it seems easy to argue that at last, people were ready for a truly portable mp3 player that could store hundreds and thousands of music files. When iPods have been accepted in discos and even by professional DJ's, it seems like it took ages for it to get to common use. In fact, till the Apple iPod entered the scene, Winamp was the only accepted mp3 player of any note.

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But even a cursory look at the market for mp3 players will show us that this is no longer the case. After iPod innovated and converted millions of people worldwide into early adopters of the mp3 player concept, dozens of companies got onto the band wagon to come out with their own versions of mp3 players.

There were mp3 players with more (or less) storage capacities, there were mp3 players with voice recording and playback facilities, there were mp3 players built into mobile phones and standalone mp3 players that came with a host of attachments to make them more powerful. There were even co-branded mp3 players released by youth centric brands like Coca Cola!

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But as far as I am concerned, after Winamp, the only mp3 player I know will be the constantly upgraded and ever enhanced iPod.

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Friday, August 10, 2007

Let Your Viral Marketing Goes Mobile Now

By AnsweringPhoneServices.com

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Mobile devices, mobile phones and PDA's are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users"€¦if that's what the users want. "WANT" is the key word here. How should marketers approach the medium?

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There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It's the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

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2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of "Sprint-envy" going around among non-sprint customers.

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3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven't yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

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Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

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